Leading the Era of the Personal Platform
DeepTeams purpose is to create value for the world’s top fans, best athletes, beloved teams, and cherished events.
DeepTeams was built on a simple idea: the future of fandom isn’t louder—it’s closer.
Social media gave fans access but stripped away intimacy. Athletes gained reach, but lost control. The result was noise where there should have been connection. We created DeepTeams to restore that balance.
By designing communities around trust, participation, and shared identity, we help athletes, teams, and events build meaningful relationships with the fans who matter most. Not millions of passive followers—but a smaller group of deeply invested supporters who show up, engage, and belong.
This isn’t about content. It’s about community. It’s not about virality. It’s about longevity. That’s what DeepTeams is here to build.
We’re not just software. We’re the human-powered future of fandom.
The Official Home of SuperFandom™
Who We Are
The DeepTeams, Inc. Team
Andrew Buist
co-founder, CEO
Matthew Cote
co-founder, CTO
Ernest Buist
co-founder, CFO
Stuart Kennie
co-founder, CCO
The Shift from Attention to Association
We are at the beginning of another great transition. What started with MySpace and Friendster; what was perfected by Facebook, Instagram, SnapChat, YouTube, and Twitter was what we have collectively called the “Attention Economy.” People, creators – influencers – gained attention from their audience and the Platforms sold ads to monetize that attention. We are now entering a new phase, we call it the “Association Economy.” Where people, athletes, teams, and popular events can offer their most dedicated fans subscriptions to an exclusive community, empowering those SuperFans to deepen their association with the SuperStars, SuperTeams, and SuperEvents that represent a deep source of meaning in their lives. Welcome to the Era of the Personal Platform.
